T-Squared Social, will deliver a family-friendly, blended cinema, dining and entertainment offering, establishing the New Picture House as a social hub for St Andrews, while, at the time, saving the historic building and beloved cinema.
The cinema in St Andrews has not been viable for the past number of years and like many other cinemas, is in steep decline, running at under 10 per cent occupancy. The New Picture House was therefore faced with a decision to close or adapt, and hence the involvement of T-Squared Social.
Much of the New Picture House, which is a listed building and dates from the 1930s, will remain the same. Any renovations and enhancements will be made to the interior, not the exterior, preserving and celebrating the building, including the name above the door.
“It is fabulous to see the amazing support we have received from the community for these proposals, and to see them getting the green light from Fife Council. The intervention by T-Squared not only allows a cinema offering to be retained for the town, but indeed the building itself. This is the right company, we felt, to maintain the family legacy that has been up for almost a century.”
