3DReid was appointed to design a new purpose-built Lakeside leisure and F&B destination for the South East of England. The 175,000ft² new extension accommodates 42,000ft² of F&B units and 133,000ft² of Leisure units.
The Quay complements Lakeside’s existing shopping centre offer to create an uplifting experience of integrated retail, F&B and leisure in one location. The proposed elevational design implements a layering approach of folded metal cladding panels integrating lighting and soundscape design. At Street level perforated metal mesh glows between full height glazing to maximise visible permeability into the units.
The development creates a series of new interlinked outdoor spaces with water features throughout the scheme: a covered street, an activity square, an event boulevard, two large flexible squares to host large calendar events and two arrival spaces, including a covered drop off area for private cars, taxis and bus. At quiet times, the external public realm provides a place for relaxation and reconnection and at busy times, provides theatre, excitement and enjoyment for all.
This award showcases innovative leisure projects demonstrating how the experience industry is reshaping the customer proposition. The judges commented on how the intu Lakeside successfully brings new and compelling experiences to what is already one of the UK’s most popular shopping and leisure destinations.
“Lakeside epitomises how retail space is changing and how innovation coupled with a deep understanding of visitor expectations can create something very special.”
