Portfolio
The group operates three other city centre properties on the Canongate, Queen St and Castle St consisting of 35 apartments of which the majority are one bed or studio units. The portfolio is designed, priced and marketed as an alternative to 4 or 5 star hotel accommodation, for those who prefer more space, privacy or who wish to stay for longer periods. Types of guests generally include business travellers and discerning tourist visitors.
Management and Service
The properties are professionally managed by one of Europe’s largest management teams assisting in maximising the quality of each stay. This is borne out by the ratings received by the property on all the major booking platforms.
Altido, based close to the property, provide property and letting management service for short-lets across Europe and have hosted 1.2m guests over 885,000 stays.
This includes Full Guest vetting, verifying each guest’s identity, monitoring in full who’s going in and out. Strict House Rules ensure, no parties, smoking, loud music, quiet hours between 9pm and 8am and an agreement that if there are any complaints, guests are to vacate the property when required to do so.
The Edinburgh team provide 24 hour support services, on-line booking, arrival and departure services, maintenance cleaning and servicing for all of our properties.
As owners of the properties, North has day to day oversight of all aspects of the management platform along with control features such as noise monitors and over-occupancy monitoring. This assists the management team to closely monitor the use of the properties and prevent any anti-social behaviour.
The group understands that there is a belief that this type of accommodation can lead to out of hours disturbance to local residents through late night and early morning arrivals and departures. Analysis of the actual arrival and departure times for visitors at a typical property over a period of 12 months shows that 95% of all arrival and departure events take place within normal working hours.
Since North’s other properties have been operational, no instances of anti-social behaviour have been recorded and no complaints have been made to or registered by the City of Edinburgh Environmental teams in respect of any of the group’s properties.
The proposed flats include 6 x 1 bed flats and 1 x 2 bed flat. Due to their location, size and proposed price bracket, the Group expects a continuation of the appropriate behaviour of their guests.
Economic Benefit
The portfolio currently either directly or indirectly provides employment for approximately 20 staff.
Chris Dobson, Director at 3DReid commented: “Whilst situated in the heart of Edinburgh’s New Town, the Broughton Market area continues to hold onto its distinct charm, long established before its amalgamation within a Georgian urban block. It’s been a real pleasure to be afforded the opportunity to consider a contemporary intervention to this location, one which seeks to draw upon its rich industrial heritage and idiosyncrasies, whilst further diversifying the use and animation of the area”.
3D Visuals
© 3DReid 2023
Project team
Client: Northumberland Street Properties (North)
Architect & Lead Consultant: 3DReid
Structural & Civil Engineer: Will Rudd Davidson
Mechanical & Electrical Engineer: Harley Haddow
